Lucy In Disguise is the new store that has opened in London. You may have heard of it as Lily Allen (she of the pop music industry fame) and her sister, Sarah Owen, have set it up.
We were really excited to hear that as well as making 'vintage fashion attainable' for everyone, they are now branching into designing their own collection!
June this year will see an 18 piece ready-to-wear collection hitting their store and selected Harvey Nichols stores. Prices will range between £95 and £350.
The outfits are named after a famous person or place. The above sketch is 'Fortnums' - a fun Forties-style rayon crepe tea dress with a specially commissioned lily of the valley print. We love!
We wish Lily and Sarah all the best with their new venture and look forward to visiting the store!
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